Tag Archives: public relations

Public Relations Disasters

Over the past few days there have been multiple articles written detailing sexual assaults involving PCC students and alleging misconduct by the college.

Today the college has written a response to these allegations and it is a complete and unmitigated disaster.

They could have expressed concern for anybody who was a victim of sexual assault.

They could have vowed an investigation.

They could have renewed their claim to make student safety a concern.

They could have established a hotline to call or assured victims who want to come forward that they won’t be expelled for being assaulted.

Instead….they did this on a page buried in their official website:

PCCResponse
Click to embiggen

It appears that the college is determined to make as much of a PR nightmare out of these allegations as possible. I really couldn’t think of how to write a worse response than this one.